Nicole Leinbach Reyhle is the founder and publisher of RetailMinded.com, a well-respected retail industry resource that has been recognized worldwide for its leading business insight since 2007. With a core concentration on independent retailers, small businesses, technology and how the various touchpoints of commerce influence modern merchants, Reyhle is a frequent guest and contributor to various media outlets that include the Today Show, Forbes, Entrepreneur.com and countless B2B publications. Additionally, Reyhle has been the spokesperson for American Express’ Small Business Saturday since 2014 and is the author of the book Retail 101: The Guide to Managing and Marketing Your Retail Business from McGraw-Hill. Recognized among the top 10 out of 100 worldwide retail thought leaders since 2015 – including having held the #1 spot – and a retail “futurist” for IBM, Reyhle is also the co-founder of the Independent Retailer Conference. Learn more about Reyhle at RetailMinded.com.