WEDNESDAY, MARCH 4, 10:00 A.M.-10:30 A.M.

Brand Protection: Amazon

Are you a brand or retailer trying to expand sales via Amazon? Amazon ignores distribution, authorization and MAP agreements but you shouldn’t! How brands can use their trademarks, warranties and the benefits their consumers receive from buying from the brand to protect your sales from Amazon. Expect to gain vital information for brand managers, brand owners and authorized resellers from CJ Rosenbaum, Esq., who is the author of six books, countless articles and a partner in a multinational firm focused on Amazon.

WEDNESDAY, MARCH 4, 12 Noon-1:00 P.M.

Keynote: The Social Selling Mindset: How a Little Shift Can Lead to Bigger Sales

This seminar is a must-attend if you want to learn how retailers are seeing success daily from social media. You’ll leave feeling re-energized and will know what strategies are working today to get more sales from social media. Crystal Vilkaitis will cover how to transform your social media and your store’s culture, identify what the social selling mindset is and why it’s critical to your success, unveil the importance of consistent and optimized local listings and how to easily get them done, and shed light on several retailer case studies who are successfully using social media to increase sales. Plus, Vilkaitis will share the exact 6-step training system used by retailers and their social media managers to increase profits, allowing attendees to walk away with strategic tools they can begin to apply to their own businesses right away!

WEDNESDAY, MARCH 4, 2:00 P.M.-2:30 P.M.

U.S. Consumer and Retail Trends:  Implications for the Travel Goods Industry

Join Beth Goldstein, industry analyst at The NPD Group, as she discusses sales performance and consumer behavior across major U.S. industries and what this means for the travel goods business. In this 30-minute session, learn about the categories, brands, channels, and items driving growth and/or declines, and how new platforms and business models are revolutionizing how consumers shop and the products they use.

WEDNESDAY, MARCH 4, 3:30 P.M.-4:00 P.M.

Solutions to Attract New Customers and Retain Existing Ones in 2020 and Beyond 

Ready to accelerate into the New Year with retail strategies that can help bring your store increased visibility, productivity and sales? This half-hour session will unveil 5 ways to capture and keep customer attention while also offering operational insight to help your overall retail business thrive. Topics include incorporating technology into your business, optimizing your local consumer marketplace, introducing publicity into your marketing plans and more. Attendees can expect to gain realistic ways to attract and retain customers in 2020 and beyond. Delivered by Retail Minded founder and author of Retail 101: The Guide to Managing and Marketing Your Business and Small Business Saturday spokesperson Nicole Leinbach Reyhle, this is a session you will not want to miss! 

Thursday, March 5, 10:00 A.M.–10:30 A.M.

Free Shipping? How to Do It Without Losing Your A$$!

In today’s crowded commerce market, a competitive advantage is key to standing out from the competition as well as preventing shopping cart abandonment or in-store sales that want their purchases sent. Free shipping is the offering that any store can provide, but doing this without losing money is tricky. In this session, we will explore FedEx, UPS, and USPS shipping and more specifically, how to help find your metrics to make this profitable. Details to come.

Thursday, March 5, 12 Noon–1:00 P.M.

Keynote: The Path to Purchase: Understanding Realities, Resources & Revenue Opportunities Based on How Consumers Decide to Spend

As commerce evolves, so do the ways in which consumers navigate their paths to purchase. This featured session will explore how customers truly identify where they want to shop, why they want to spend and what ultimately leads them to making a purchase – whether it’s to participate in an experience or to purchase a tangible item. 

To help travel retail professionals better understand their customer’s journeys, this session will kick off with an overview of consumers across the generations and what each of their preferred paths to purchase tend to be. Attendees can expect to gain insight on what touchpoints customers have during their paths to purchase, as well as gain clarity on the latest retail technologies within the retail space that can benefit their businesses. Plus, attendees can expect to gain insight on how and why certain touch points can help their businesses gain stronger success, including increased revenue. 

This eye-opening session will reveal the realities of how data, customer-centric experiences, internal business operations and external influences all impact customer purchases while shedding light on what can truly help optimize their retail operations in an effort to build more profitable businesses. 

Delivered by author, Retail Minded founder, Small Business Saturday spokesperson and Entreprenuer.com contributor Nicole Leinbach Reyhle, this session will uncover realistic understandings of how consumers truly navigate their purchase decisions despite roadblocks and unexpected twists and turns that may get in their way. Attendees can expect to feel confident and gain clarity about the realities of consumer experiences after this featured session from Reyhle.

Thursday, March 5, 2:00 P.M.–2:30 P.M.

Stop Losing Sales: Using Warranties and Intellectual Property Law to Stop Rivals from Stealing Your Sales

After writing six books about selling on Amazon, Attorney CJ Rosenbaum uses his unique experience to protect your sales. In this 30-minute session, expect to gain insight on how well-written warranties provide legitimate and effective grounds for removing people and companies that steal your sales; how your company’s trademark, copyright and trade dress can protect your sales from those under the “First Sale Doctrine”; and a snapshot of what logistics means to brands and how to efficiently stop lost sales with cease and desist communications and all platforms. Plus, gain insight on safe harbor provisions. This session is ideal for vendors and retailers alike!

Thursday, March 5, 3:30 P.M.–4:00 P.M.

Social Media for the Time-Challenged Retailer

Time is money – and you want as much of both as possible! Learn how to manage your most precious resource, your time, when it comes to marketing your store using social media. Learn how to mainstream your efforts so that you have more time to spend running your store and interacting with your customers face-to-face.