Retail Lab

Where like-minded industry pros meet, share, learn and expand their business

The RETAIL LAB experience at The Travel Goods Show is a not-to-miss opportunity for retailers and vendors alike. Led by Retail Minded founder, author and globally recognized retail thought leader Nicole Leinbach Reyhle, The RETAIL LAB delivers a variety of educational sessions that speak directly to the immediate needs of retail store operators — whether online, offline or both. With a core concentration on capturing and keeping customer attention, The RETAIL LAB will feature a variety of discussions that support real-time retail issues such as social media management, in-store operations, marketing on a dime, technology for commerce and much, much more.

These complimentary sessions are here for you to make the most out of your Travel Goods Show experience. Whatever you do, don’t miss The RETAIL LAB.


Nicole Leinbach Reyhle

Nicole Leinbach Reyhle is the founder and publisher of, a well-respected retail industry resource that has been recognized worldwide for its leading business insight since 2007. With a core concentration on independent retailers, small businesses, technology and how the various touchpoints of commerce influence modern merchants, Reyhle is a frequent guest and contributor to various media outlets that include the Today Show, Forbes, and countless B2B publications. Additionally, Reyhle has been the spokesperson for American Express’ Small Business Saturday since 2014 and is the author of the book Retail 101: The Guide to Managing and Marketing Your Retail Business from McGraw-Hill. Recognized among the top 10 out of 100 worldwide retail thought leaders since 2015 – including having held the #1 spot – and a retail “futurist” for IBM, Reyhle is also the co-founder of the Independent Retailer Conference. Learn more about Reyhle at